US College Students’ Back-To-School Purchase Influences, August 2014 [TABLE]

Table - US College Students

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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Social Advertising & The Path To Purchase By Network, Q1 2014 [CHART]

Chart - Social Advertising & The Path To Purchase By Network

YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.

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