eMarketer expects Snapchat’s US ad revenues will total $642.5 million this year. That’s down from $770 million eMarketer predicted in March 2017, and from $805 million forecast in July 2016.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
This infographic from Who Is Hosting This gives you a quick education on the most common file types used on the web and in which situations it is most appropriate to use them.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.