By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.
Although the vast majority of marketers are now producing visual content, creating a successful image or video isn’t always a simple task.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.