Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.