May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
Almost two-thirds of senior marketers in North America feel that visual assets (photos, videos, illustrations and infographics) are core to their brand story communications.
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).