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Social eTailing: Pinterest vs. Facebook [CHART]

via marketingcharts.com Pinterest users outdo Facebook users when it comes to the number of companies they follow and the likelihood of purchasing an item they see on their respective sites, according to a pair of studies released in May 2012. Data from a joint study between Shop.org, comScore and the Partnering Group indicates that US…

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Pinfluence [CHART]

via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…

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PinTailing [CHART]

via emarketer.com According to a March survey by Bizrate Insights, 32% of online buyers in North America have made a purchase as a result of seeing an image on a social image-sharing site, such as Pinterest. That includes 26% who were able to click through to the retailer from the image to make the purchase.…

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Pinterest User Behavior [SCREENSHOT]

via mediapost.com Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. The PriceGrabber survey of 4,851 U.S. online consumers conducted between March 13 and 26 reveals that respondents who purchased…

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Magazines Positioning To Be Pinned [SCREENSHOT]

via adage.com Hearst’s sense of urgency about Pinterest is shared elsewhere in publishing, and with good reason. “It’s predominantly female, 25 to 44, an educated user — so it’s definitely someone that we want to speak to and engage,” Mr. Pollack said. The same could be said for many magazines. And when RJ Metrics recently…

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