Internet users worldwide believe that smart home devices will have an effect on their lives.
While virtual reality has been willingly adopted as the next big thing by the media, there remains some doubt about the technology’s mass appeal.
More than one-third of US internet users said VR would make them open to purchasing more online since it would give them a more realistic feel of the product remotely.
Although virtual reality is still in its early stages, consumer interest is highest among Gen V.
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.