Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
This infographic by PricewaterhouseCoopers illustrates the rise of robotics and AI.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
This infographic from PWC illustrates the history of robotics and artificial intelligence.
Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.
US developers at virtual reality development companies or working on VR products are interestingly more enthusiastic about the long-term future of augmented reality.
Just 54% of business and IT executives said they were aware of AI, compared with 78% who were aware of 3-D printing.