Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
Marketers have their own ideas about the emerging technologies that will transform their customers’ experiences, but what about the broader public and how humans experience the world?
One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.
Research has shown that consumers are interested in the possibilities offered by virtual reality (VR) applications to allow them to demo products before purchase, something which Amazon has tackled in its recently-announced Prime Wardrobe service.
Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds.
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
This infographic by PricewaterhouseCoopers illustrates the rise of robotics and AI.