Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
29% of arts organizations say they host online events, such as webinars, virtual performances, or virtual exhibits.
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Change In Content Marketing By Format [CHART]Rate this post via emarketer.com A good portion (35%) of North American companies planned to invest more in website content this year, with an even larger percentage (54%) expecting to do so with video. Email appears to remain a tried-and-true content marketing tactic, and most marketers are already comfortable […]
Content Marketing By Format, 2009-2011 [CHART]Rate this post via emarketer.com Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North […]