The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have launched a community and those that are considering doing so.
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,
eSports revenues worldwide were forecast to reach $612 million this year.
Videos are a particularly challenging content type to create, although respondents also see value in them.
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Compared to last year, the average number of tactics used has risen from 12 to 13.