Virtual Event Marketing

Virtual Event Activities [CHART]

via marketingcharts.com The most popular activity at a virtual event is downloading materials, with 77% of attendees engaging in this activity. More than seven in 10 attendees also participate in watching a live webcast (74%) and visiting a virtual booth (71%). These three activities are significantly more popular than any other. There is a dropoff…

Read More

Email Drives Virtual Event Registration [CHART]

via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only 23% have heard about a virtual event through…

Read More

Reasons People Pay For Virtual Events [CHART]

via marketingcharts.com Only 6% of virtual event attendees have paid to attend, although 61% have not paid but might for the right event. Almost all attendees (96%) say the overall agenda of a virtual event is an important factor affecting their willingness to attend, closely followed by specialized content tracks (92%). Other popular factors affecting…

Read More

Reasons To Produce Virtual Events [CHART]

via marketingcharts.com Almost nine in 10 (88%) virtual event producers say extending reach was a contributing factor to their decision to produce a virtual event. The similar answer of having an audience that couldn’t travel to a physical event closely followed (84%). Other popular responses included having activities that didn’t require or warrant a physical…

Read More

Latest & Greatest Drives Virtual Exhibit Attendance [CHART]

via marketingcharts.com When asked for main motivations in visiting the exhibit halls of in-person events (more than one answer allowed), the highest percentage of respondents (55%) said seeing what’s new will motivate them. This was about 22% higher than the 45% of respondents who said seeing a demo or product will motivate them. These were…

Read More

Virtual Event Attendance Incentives [CHART]

via marketingcharts.com An overwhelming 97% of event marketers and professionals say compelling content is an important factor in determining whether a virtual event will be worthwhile to attend, according to [pdf] a study conducted in May 2011 by The Professional Convention Management Association (PCMA), UBM Studios, and the Virtual Edge Institute (VEI). Data from “Business…

Read More

Virtual Event Financing [CHART]

via marketingcharts.com The single most popular financing method for virtual methods is the outside method of event sponsorship (45%), which is 25% more popular than the number two method event marketing budget (36%). Other marketing budgets rank third with 30% of producers financing virtual events through this method. Fewer than one in five virtual event…

Read More

Virtual Event Metrics [CHART]

via marketingcharts.com Currently, 61% of show producers have formally adopted success metrics. The most popular is the tried and true method of counting the number of attendees (68%), closely followed by attendee engagement (65%). Somewhat less popular as a metric is the number of qualified leads (55%), with four in10 or more producers also focusing…

Read More