New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
YouTube videos only make up roughly one-quarter of all videos posted by brands on Facebook.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
YouTube captures nearly 20% of US video advertising spending right now.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
The share of video interactions increased for Facebook and decreased for YouTube.
The recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Roughly 186.9 million Americans watched online content videos in June.