About 10 percent had watched House of Cards during the first few weeks it was available.
Video streaming and communications applications such as YouTube, Hulu, and Netflix accounted for exactly half of data consumption on tablets, and 45% on smartphones.
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
Younger tablet owners were most likely to use the devices to watch TV, with more than half of owners under 35 doing so at least weekly, vs. 19% of those 55+.
About half of tablet TV viewers of all ages told market researcher The Diffusion Group they were watching the same amount of regular TV as before.
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
The hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network.
More than one in 10 men said they were taking advantage of consoles’ internet connectivity by using them as over-the-top devices to stream TV shows and movies.
via marketingcharts.com Data from the “2012 Digital Marketing Optimization Survey” indicates that more marketers will be focusing on mobile optimized websites than mobile applications as part of their mobile strategies this year. 42% chose the former as one of their top 3 strategies, compared to 34% who chose the latter. These marketers appear to be […]