Within the US live viewing comprised more than one-third (35%) of all ad views for the quarter, up from 31% the previous quarter and 24% in the year-earlier period.
More than half (54%) of streaming video subscribers surveyed last year said they had signed up for a service to watch original content.
There are few things more frustrating for cord-cutters than getting home from a long day’s work and queuing up their favorite show online as they kick back on the couch, only to realize they can’t watch in peace and harmony because the video won’t load correctly.
The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
Twitter’s live video-streaming app Periscope surpassed 10 million daily active users in July.
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.