Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
The average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent.
Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.
This heatmap illustrates the order in which search engine users fix their attention on search results that include video thumbnails.
This heatmap illustrates how search engine users pay attention to search results that include video thumbnails.