Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Smartphone purchase intent among respondents fell 4 percentage points year over year.
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.