Video game hardware sales grew by 19% last year to reach $6.9 billion, per a recent report from the Entertainment Software Association. So how many Americans actually own video game consoles? Nielsen provides some answers.
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark. It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts.
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.