Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
New data suggests that females are playing mobile games at a higher frequency than males in the US.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore.
Consumers aged 14 and older access apps more frequently on smartphones than tablets, with social media the top app type on both devices.
More than 9 in 10 US consumers aged 14 and older say they typically multitask while watching TV, up from about 8 in 10 just 3 years earlier.