Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Kids’ media consumption goes up during the summer, particularly when it comes to movies and TV.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Just 11% of US teens said the do not play video games.
Video gamers were most interested in a Netflix-style service for digital downloading.
About half of US video gamers who owned an internet-connected console like PlayStation or Xbox had paid for a game via digital download in the past year.
What US teens buy: Half of teen spending is concentrated in 3 categories.
Half of teen spending is concentrated in 3 categories.
69% of Americans who frequently watched or participated in eSports were male, compared with 31% who were female.