Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.