Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.