Social Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]

Table - Social Sites That Ad Execs Have Used vs. Plan To Use For Video

Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

Planned Increased Spending On Marketing Technologies In 2015 [TABLE]

Table - Planned Increased Spending On Marketing Technologies In 2015

Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.

Marketers’ Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Chart - Marketers

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.