US Online Ad Revenue Share By Format, 2013-2014 [CHART]

Chart - US Online Ad Revenue Share By Format

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

Chart - Consumers’ Perceptions On The Future Of Advertising

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

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Average Time Spent With Select Online Media, 2014 [CHART]

Chart - Average Time Spent With Select Online Media

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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US Online Display Ad Spending Share By Format, 2013-2018 [CHART]

Chart - US Online Display Ad Spending Share By Format

Video’s share of digital display ads in the US will gain significant ground throughout our forecast period, increasing from 21.6% of all digital display advertising last year to 30.1% by 2018.

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