Online Video Ad View Share By Content Length & Device, Q2 2014 [CHART]

Chart - Online Video Ad View Share By Content Length & Device

Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.

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Programmatic Ad Spending Priorities, June 2014 [CHART]

Chart - Programmatic Ad Spending Priorities

84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]

Chart - Most Effective Online Channels For Customer Retention

86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.

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Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

Chart - Top Benefits Of Online Tune-In Advertising

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Chart - Top Online Marketing Tactics For Customer Retention

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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TV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]

Chart - TV Binge-Viewers Attitudes Toward Advertising

Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.

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