Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
How engaged with YouTube ads are millennials?
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.