Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
Based on surveys of 25,000 internet users in North America and Europe conducted by the Coalition (though namely by Google), roughly 85 percent of mobile users surveyed said they found anchor ads only a little annoying or not annoying at all.
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.