Some 63% of US digital video campaigns on the Videology platform used behavioral targeting during the second quarter of this year.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
US marketers anticipate spending more than $9 million on their brand’s digital and mobile video advertising this year—a 67% increase from 2015, data reveals.
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.