Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Baby Boomers are projected to soon account for 70% of disposable income.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.