Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

Chart - Most Influential Advertising Among Hispanic Shoppers

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

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Online Video Ad View Share By Device & Duration, Q3 2014 [CHART]

Chart - Online Video Ad View Share By Device & Duration

Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.

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Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

Table - Top Ad Channels For Reaching Upscale Americans

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

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Global Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]

Chart - Global Mobile Video Ad Impressions By OS & Device

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Chart - Online Ad Revenue Share By Format

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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