Global Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]

Chart - Global Mobile Video Ad Impressions By OS & Device

iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.

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Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

Chart - Online Ad Revenue Share By Format

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Expected Retargeting Budget Changes, August 2014 [CHART]

Chart - Expected Retargeting Budget Changes

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

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