Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Baby Boomers are projected to soon account for 70% of disposable income.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
Streaming video ad completion rates were lower on devices with smaller screens last year.