Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
A new report from Pew Research details the demise of the American middle class.
At the start of 2015, 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers.
This infographic by looks at the most popular types of content shared on social media based on sharing data from 220,000 articles from 11 vertical industries.
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
The share of video interactions increased for Facebook and decreased for YouTube.
The recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.
Some shoppers (29%) will start holiday shopping before Halloween.
YouTube is strongest at both introducing new products and helping to close the sale in the last stage.
44 percent of brands have hired a social media leader to manage content production.