Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
This infographic from Ranch View Floral illustrates consumer spending behavior on flowers for Valentine’s Day.
Some 55% of US adults plan to celebrate Valentine’s Day this year, with per-celebrant spending estimated to be $142.31.
Some 53.8% of American adults plan to celebrate Valentine’s Day this year, a marked decrease from 59.9% last year and upwards of 60% in earlier years.
The average consumer celebrating Valentine’s Day will spend $130.97 on gift items this year, a slight 4% rise from last year’s $126.03.