84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Convenience, security and speed are the most important elements of a good mobile experience.
Marketers point to A/B testing as the most effective CRO tactic, but also as the easiest to execute.
Generally, internet users want a convenient and secure mobile experience.
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.