Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The restaurant and computer industries enjoy the best net perception among US adults.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
The travel and hospitality industry leads spending on the Internet of Things technology.
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
79% of Americans believe that the technology industry has a positive reputation.