Millennials are the most active video viewers of any US age group, and according to research from TiVo, this demographic primarily watches TV shows.
Nearly nine in 10 of the brands had both an Instagram and a Facebook account.
Millennials are still more likely to be found frequently watching TV shows than any other type of video content.
Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.
Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
Short-form news and entertainment videos trumped long-form movies or television shows as the most popular videos watched by tablet users.
Rate this post via marketingcharts.com adobe-top-intended-social-media-strategies-june2012.jpgMost digital marketers are looking to focus their social media strategies this year on leveraging the power of social sharing, according to an Adobe survey released in May 2012. Asked their top 3 strategies and tactics for the coming year, 79% of respondents said they would focus on social sharing […]