80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Top 5 Shopping Cart Abandonment Reasons [CHART]Rate this post via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. […]
Online Shopping: Room For Improvement According To Buyers [CHART]Rate this post via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, […]