For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
User Experience Statistics & Trends
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Top 5 Shopping Cart Abandonment Reasons [CHART]Rate this post via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. […]
Online Shopping: Room For Improvement According To Buyers [CHART]Rate this post via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, […]