Just 8% of company respondents lay claim to a “very integrated” customer experience – and only 4% of agencies can say the same about their clients.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
The majority of users of Google’s email service had had a neutral or positive response to tabs.
During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently.
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Top 5 Shopping Cart Abandonment Reasons [CHART]Rate this post via emarketer.com Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. […]
Online Shopping: Room For Improvement According To Buyers [CHART]Rate this post via emarketer.com For online shoppers, issues related to shipping are still not as important as ease of checkout and product variety. But they still play a significant role in converting browsers into buyers, according to a February 2012 survey conducted by comScore. In fact, […]