7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.
This infographic illustrates the fundamentals of how eye tracking technology can inform website design.