Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
A majority of consumers don’t trust websites that suffer from security and usability issues.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.