Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
7 in 10 consumers from 8 global markets are more likely to recommend a brand because it provides simpler experiences and communications.
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Almost 9 in 10 marketers say that a CMS should help them improve user engagement and customer engagement.
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.
Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.