The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Convenience is the most important element of the mobile retail experience, whether that experience is on the mobile web or in mobile apps.
Some 82% of consumers have had a positive experience with a company recently, finds Verint in a survey of 18,038 respondents across 9 countries.
The visual web is many things to many people—and marketers.
A majority of consumers don’t trust websites that suffer from security and usability issues.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.