Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.
User Experience Statistics & Trends
e-Strategy Trends’ continually updated collection of user experience trends and statistics for media, marketing, public relations, advertising and strategic communications professionals.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
84% of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high or very high.
Convenience, security and speed are the most important elements of a good mobile experience.
Generally, internet users want a convenient and secure mobile experience.
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.