Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users.
Almost half of executives worldwide said that security issues was one of the main challenges they faced when developing or managing mobile apps.
A/B testing is still a top method used among client-side marketers to improve conversion rates.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
A majority of consumers don’t trust websites that suffer from security and usability issues.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.