Globally, payments over mobile devices represented 23.3% of total online payments during Q3.
Dark social accounted for 69% of the total content shared via the source’s Po.st platform globally.
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
INFOGRAPHIC: How Quickly Do People Share Videos After Seeing Them?
Frequency Of Sharing Videos Infographic: Of the 17.9% who are sharing videos at least once a week, 8.6% are sharing daily.
Global YouTube Video Views Infographic: Less than 25% of video views worldwide are watched on YouTube.
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.