Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
China and the US are by far the world’s leading ecommerce markets, combining for more than 55% of global internet retail sales in 2014.
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Some 22% of US consumers report having closed an account due to data-privacy concerns.
Globally, payments over mobile devices represented 23.3% of total online payments during Q3.