United Kingdom

Western European Internet Use, 2011-2016 [CHART]

via emarketer.com Western Europe will boast more than 267 million internet users in 2012. By 2016, nearly 290 million will be online—69% of the region’s residents. Germany, with the largest population overall, also has the greatest number of web users: some 57 million in 2012, and 10 million more than the UK. In France, over…

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Brand Email Actions By UK Consumers [CHART]

via emarketer.com An August 2011 survey by the Direct Marketing Association UK found that almost two-thirds of internet users in the UK would click through from a brand email they found interesting. Another 53% would save the email to refer to at a later date. Read the rest at eMarketer. 0.0 00

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Reasons UK Consumers Unsubscribe [CHART]

via emarketer.com According to February 2012 data from Ipsos, 89% of internet users in Great Britain accessed email in the three months prior to the survey. And SkyIQ found that 66% of UK B2C marketers used email as of September 2011. In order to retain subscribers, however, marketers have to keep their email campaigns sharp.…

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Growth/Decline Of Online Spending, By Country [CHART]

via marketingcharts.com Looking at how online spending has changed since the start of the global recession, WorldPay discovered that 63% of consumers in China report spending more online, compared to just 5% who say they spend less. This net growth of 58% was far higher than the nearest country, India, with net growth of 30%…

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Share Of Disposable Income Spent Online By Country [CHART]

via marketingcharts.com US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India were found to spend the greatest share of their disposable income online, at 33%, followed by those in China (31%), Brazil…

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United Kingdom Internet Usage, 2011-2016 [CHART]

via emarketer.com According to eMarketer estimates, 74.2 percent of the UK’s population—nearly 47 million people—will go online at least once per month this year, primarily from home, but they will be using an expanded range of devices while there, most notably smartphones and tablets. Read the rest at eMarketer. 0.0 00

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Click-Through Rates By Region [CHART]

via marketingcharts.com Facebook ad engagement rates in the top 5 markets measured by TBG Digital (Canada, France, Germany, the UK, and the US) fell by an average of 6% quarter-over-quarter in Q1, finds TBG in an April 2012 report. This comes after an 18% increase from Q1 to Q4 2011, and according to TBG Digital…

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Email vs. Text: Global ePromotion Preferences [CHART]

via emarketer.com According to a March 2012 report from Ipsos, 75% of internet users surveyed worldwide preferred receiving retail promotions via email over text. Internet users in the UK and US were even more inclined to prefer email than the average internet user, at 87% and 86%, respectively. Internet users in the largest emerging-market countries,…

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