Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
Research from Deloitte indicates that between 15% and 26% of internet users in France, Germany, the UK and US will watch at least some of the games on a PC or tablet—and in Germany, nearly half will watch via the mobile web.
Privacy In The UK [CHART]Rate this post via marketingcharts.com Sharing personal data online may have become a norm, but UK consumers have become more reluctant to share personal data in the last 15 years, not less. According to an independent study conducted by Future Foundation and published by the UK-based Direct Marketing Association (DMA), the […]
Belief That Ca$h Money = Success by Country [CHART]Rate this post via marketingcharts.com Consumers in key emerging markets are more likely to believe that money is the best measure of success than their counterparts in major Western markets, according to a Kantar Media survey of 449,000 middle class consumers in 10 major markets. Chinese adults […]
Global Social Monitoring For Customer Service [CHART]Rate this post via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at […]
Indian Millennials Think They’re The Coolest Of ‘Em All [CHART]Rate this post via marketingcharts.com American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by InSites Consulting. 43% […]
Consumer Social Media Brand Interaction By UK Consumers, By Generation [CHART]Rate this post via marketingcharts.com The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey results released in May 2012 by […]
Global Social Media Growth, By Country [CHART]Rate this post Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected […]
Western European Social Media Use, 2011-2014 [CHART]Rate this post via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK […]