United Kingdom

Privacy In The UK [CHART]

via marketingcharts.com Sharing personal data online may have become a norm, but UK consumers have become more reluctant to share personal data in the last 15 years, not less. According to an independent study conducted by Future Foundation and published by the UK-based Direct Marketing Association (DMA), the number of “privacy fundamentalists” (who resist exchanging…

Read More

Belief That Ca$h Money = Success by Country [CHART]

via marketingcharts.com Consumers in key emerging markets are more likely to believe that money is the best measure of success than their counterparts in major Western markets, according to a Kantar Media survey of 449,000 middle class consumers in 10 major markets. Chinese adults are the most likely to say that money is the best…

Read More

Global Social Monitoring For Customer Service [CHART]

via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand…

Read More

Indian Millennials Think They’re The Coolest Of ‘Em All [CHART]

via marketingcharts.com American Millennials (aged 15-25) seem to be pretty pleased with their “cool” factor, but they’re actually more modest about it than their counterparts in a variety of other countries, according to survey results released in May 2012 by InSites Consulting. 43% of American youth see themselves as cool, which is a slightly larger…

Read More

Global Social Media Growth, By Country [CHART]

Middle East and Africa together experienced a 33.9% increase in social network users in 2011, while Asia-Pacific’s user population grew 27.5%. Both regions will continue to see double-digit percentage gains through 2014. By contrast, North America’s growth rate was just 9.5% in 2011 and is expected to fall to 4% by 2014. Read the rest…

Read More

Western European Social Media Use, 2011-2014 [CHART]

via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK by this measure in 2012. The UK currently has…

Read More