Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads.
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
54% of Americans said social network profiles would be important to their careers in the next five years.
Typing a domain name into a browser’s address bar remains a common internet behavior.
Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.