Twitter

e-Strategy Trends’ continually updated collection of Twitter marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Mobile Twitter User Demographics [TABLE]

via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and…

Read More

Twitter Use By Generation, 2010-2012 [TABLE]

via pewinternet.org Twitter use within the overall population remained steady over the last year, and usage rates within most major demographic groups changed little over the same time period. The youngest adults (those between the ages of 18 and 24) are the primary exception to this trend—nearly one third of internet users in this age…

Read More

Twitter Demographics, 2012 [TABLE]

via pewinternet.org Several demographic groups stand out as having high rates of Twitter usage relative to their peers: African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. Young adults — One quarter (26%) of…

Read More

Twitter Growth, 2010-2012 [CHART]

via marketingcharts.com pew-twitter-usage-nov-10-to-feb-12-june2012.jpgWhile the overall proportion of online adults using Twitter did not rise significantly from May 2011 to February 2012, the percentage using the site on a typical day doubled in that time period, according to a May 2012 report from the Pew Internet & American Life Project. As of February 2012, 15% of…

Read More

Pinfluence [CHART]

via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…

Read More

Optimal Social Post Dayparting [CHART]

via marketingcharts.com When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company…

Read More

Top Internet Retails’ Social Adoption, By Service [CHART]

via marketingcharts.com The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic. Basing its analysis on Internet Retailer’s Top 500 Internet Retailers 2011 list, and collecting the data from April 14 to May 2,…

Read More

Moms’ Favorite Social Networks & Blogs [CHART]

via marketingcharts.com Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while roughly one-quarter visited Blogger, making them 27% more likely…

Read More

LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]

via marketingprofs.com In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That’s four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Read the rest at MarketingProfs. 0.0 00

Read More