Twitter Marketing Trends & Statistics

Likefluence: Consumers Who Would Buy A Brand Their Friend Follows On Social [CHART]

In March 2012, 22% of internet users worldwide said they would buy a brand their friends followed on a social channel like Twitter or Facebook.

Social Media Behavior Of Men vs. Women [INFOGRAPHIC]

This infographic by Digital Flash illustrates the different social media behavior of the sexes.

Pinterest Traffic Passes Google Referrals In June 2012 [CHART]

The new data shows that Pinterest’s referral traffic climbed from .85% in January to 1.19% in June.

Mobile-Only Online Activities [CHART]

Half of smartphone and tablet users (51.1%) say they now check their email using only their mobile device.

Favorite Communication Methods Among American Teen’s Friends [CHART]

Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.

Calculating Social Media ROI [INFOGRAPHIC]

This infographic by Ignite Social Media offers some fairly simple formulas for calculating social media ROI.

Social Media Customer Service [INFOGRAPHIC]

Bluewolf created this infographic to illustrate the emerging competitive landscape of social media customer service.

Determining Social Media ROI [INFOGRAPHIC]

InventHelp created this infographic explaining how to determine the ROI of social media marketing because 73% of CEOs think marketers lack business credibility.

Global Business Social Media Use By Channel [CHART]

Business executives in the US and several countries in Europe (Belgium, France, Germany, the Netherlands and the UK) reported that a majority of their companies were active on social media websites

Financial Advisors’ Use Of Social Media By Channel

A Q1 2012 survey of US financial professionals found that almost nine in 10 had an account on at least one social media service.

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