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Optimal Social Post Dayparting [CHART]

Optimal Social Post Dayparting [CHART]Rate this post via marketingcharts.com When looking to achieve high click counts, the optimal time to post is similar for Twitter and Facebook, but differs dramatically for Tumblr, details Bit.ly in a May 2012 blog post. Exploring how content propagates through social networks, and how the day and time of a […]

Top Internet Retails’ Social Adoption, By Service [CHART]

Top Internet Retails’ Social Adoption, By Service [CHART]Rate this post via marketingcharts.com The top 250 internet retailers have almost universally adopted Facebook and Twitter as marketing channels, while almost as many are on Pinterest as Google+, says Campalyst in a May 2012 infographic. Basing its analysis on Internet Retailer’s Top 500 Internet Retailers 2011 list, […]

Moms’ Favorite Social Networks & Blogs [CHART]

Moms’ Favorite Social Networks & Blogs [CHART]Rate this post via marketingcharts.com Mothers are tuned into a variety of social media, but Facebook is chief among them, details Nielsen in a May 2012 blog post. In fact, almost 3 in 4 mothers (27.9 million) who went online from a home computer in March visited Facebook, while […]

LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]

LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]Rate this post via marketingprofs.com In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That’s four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook […]

Social Login Market [CHART]

Social Login Market [CHART]Rate this post via marketingcharts.com Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012 analysis from Janrain. Data from the analysis indicates that 31% of […]

Twitter Chatter: Junior Seau’s Death [CHART]

Twitter Chatter: Junior Seau’s Death [CHART]Rate this post via mashable.com NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports. Seau’s death is being investigated as a possible […]

Costs Of Social Media Customer Service Untracked [CHART]

Costs Of Social Media Customer Service Untracked [CHART]Rate this post via marketingcharts.com Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in survey results released in May 2012. In terms of social service […]

Email Drives Virtual Event Registration [CHART]

Email Drives Virtual Event Registration [CHART]Rate this post via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only […]