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Social Login Market [CHART]

Social Login Market [CHART]Rate this post via marketingcharts.com Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012 analysis from Janrain. Data from the analysis indicates that 31% of […]

Twitter Chatter: Junior Seau’s Death [CHART]

Twitter Chatter: Junior Seau’s Death [CHART]Rate this post via mashable.com NFL legend Junior Seau was found dead at his Southern California home on Wednesday. He was 43 years old and mortally wounded by a gunshot to the chest when his girlfriend discovered him unconscious, according to reports. Seau’s death is being investigated as a possible […]

Costs Of Social Media Customer Service Untracked [CHART]

Costs Of Social Media Customer Service Untracked [CHART]Rate this post via marketingcharts.com Adoption of social media by customer service practitioners is high and has its benefits, but most are not tracking the transaction costs for the channels they are using, details Sword Ciboodle in survey results released in May 2012. In terms of social service […]

Email Drives Virtual Event Registration [CHART]

Email Drives Virtual Event Registration [CHART]Rate this post via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only […]

More Than Three-Quarters Prefer Email For Direct Marketing [CHART]

More Than Three-Quarters Prefer Email For Direct Marketing [CHART]Rate this post via marketingcharts.com Email is by far the most popular channel among US online consumers for receiving permission-based promotional messages, according to [pdf] ExactTarget survey results released in April 2012. 77% of respondents chose email, with direct mail (letter, catalogs, postcards, etc. – 9%), text […]

Commonly Used Social Media Tools [CHART]

Commonly Used Social Media Tools [CHART]Rate this post via marketingcharts.com Facebook remains the most common social media tool used by marketers, at 92% of respondents to the Social Media Examiner survey, unchanged from 2011 results. The second-most-popular social network among marketers, Twitter, has an 82% adoption rate, down slightly from 84% last year, meaning Facebook […]

Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]

Video Tops List Of Increased Use Of Social Media Marketing Tools [CHART]Rate this post via marketingcharts.com YouTube (and/or other video sites) is the top area where marketers plan on increasing their social media efforts, finds Social Media Examiner in an April 2012 report. YouTube/video is slated for an increase in activity by 76% of respondents, […]

Location-Based Services Still Lagging [CHART]

Location-Based Services Still Lagging [CHART]Rate this post via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up […]