Twitter

e-Strategy Trends’ continually updated collection of Twitter marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Top Social Video Platforms [VIDEO]

Chart: Top Social Video Platforms

New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.

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Satisfaction With Social Media Sites [CHART]

Chart: Satisfaction With Social Media Sites

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.

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Snapchat-Only Users [CHART]

Chart: Snapchat-Only Users

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

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B2C Marketers’ Ad-Spending Plans [CHART]

Chart: B2C Marketers' Ad-Spending Plans By Platform

Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.

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