Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
This infographic by Social Reacher illustrates the power of engaging your employees in social media advocacy.
This infographic by Visual Capitalist illustrates Amazon owner Jeff Bezos’ vast business empire.
Many people look to social media for their news consumption. This chart shows where.
In a reversal from past research consumers are more likely to share good experiences than bad ones.