A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
More than 52 million people in the US will use Twitter on a monthly basis.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
More than half of online adults (56%) use more than one of the five social media platforms measured in this survey, a share that is statistically unchanged from the 52% who did so in 2014.
Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.