The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.
Nearly three out of five small businesses said they will spend more on social advertising, promoted postings and sponsored tweets.
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.
via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they work for their brands. In January 2012, search engine […]