The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.
Nearly three out of five small businesses said they will spend more on social advertising, promoted postings and sponsored tweets.
Users exposed to a Promoted Tweet impression had an average 22% higher message association than those not exposed to Promoted Tweets.
Facebook (68.7%) leads among free social media platforms that small and medium businesses (SMBs) use for marketing.
Global Promoted Tweet Clickers, By Frequency [CHART]Rate this post via emarketer.com On the mobile front, Pew found that 9% of all mobile phone owners used Twitter on their phones, including 22% of users ages 18 to 24. Meanwhile, marketers are focusing on Twitter’s advertising products, Promoted Tweets, Trends and Accounts, and determining how well they […]