Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys.
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t […]
This year, 55.2 million people in the US will use Twitter. That’s 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.
This infographic from EveryCloud illustrates 132 email marketing statistics you’ll want to consider as you plan for 2019.
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.