LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Facebook remains the most popular social platform, used by 72% of connected adults.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
The Star Wars: The Force Awakens trailer generated more than 58 million views during the week following its release on Facebook and YouTube alone.