By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).
eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.