Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
The number of social network users in the Middle East and Africa will rise 22.6% this year to hit 216.0 million, representing 63.6% of internet users and just 15.6% of the region’s population.
Fewer than half of the respondents in Brazil, India, Turkey and Singapore voiced their satisfaction with loyalty program benefits.
Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.
More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.
Across 12 countries examined, an average of 43% of respondents reported following social media conversations about a TV program on a companion mobile device while watching the program.
24% of American smart phone users surveyed during Q2 2012 reported scanning a barcode or QR code in the previous 30 days.
This chart from Nielsen is a snapshot of consumer attitudes worldwide toward mobile advertising.
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.