Tumblr Trends & Statistics

Social Media Use Frequency By Channel [CHART]

About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.

Influencer Marketing Tools [INFOGRAPHIC]

This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.

Satisfaction With Social Media Sites [CHART]

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.

Social Media Channels As News Sources [TABLE]

A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.

Data Generated Per Minute By Platform [INFOGRAPHIC]

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.

Social Media As A News Gateway [CHART]

Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.

Media Consumption By Social Media Site [CHART]

Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.

Social Media Dayparting [INFOGRAPHIC]

This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.