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e-Strategy Trends’ continually updated collection of Tumblr trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Social Media Use Frequency By Channel [CHART]
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
Read MoreInfluencer Marketing Tools [INFOGRAPHIC]
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Read MoreSatisfaction With Social Media Sites [CHART]
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Read MoreSocial Media Channels As News Sources [TABLE]
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
Read MoreData Generated Per Minute By Platform [INFOGRAPHIC]
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Read MoreSocial Media As A News Gateway [CHART]
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Read MoreMedia Consumption By Social Media Site [CHART]
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Read MoreSocial Media Dayparting [INFOGRAPHIC]
This infographic from First Site Guide illustrates the best times of the day and best days of the week to post to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Tumblr, Blogger, and email.
Read MoreSocial TV Behavior By Channel [CHART]
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Read MoreTeen Internet Use By Platform [CHART]
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
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