What does motivate thought leadership content consumption?
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Positive online customer reviews appear to be having a bigger effect than in the past.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
A majority of consumers don’t trust websites that suffer from security and usability issues.
The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view.
Trust in the mass media remains at a record low among Americans.