Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
What does motivate thought leadership content consumption?
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
53% of US consumers agree that, compared to 5 years ago, there is too much content out there.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
Positive online customer reviews appear to be having a bigger effect than in the past.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
A majority of consumers don’t trust websites that suffer from security and usability issues.