Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Why people unsubscribe from marketing emails: Frequency continues to be the main culprit in email unsubscribing behavior, according to a survey from Fluent.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA.
What does motivate thought leadership content consumption?