Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
This infographic from Scribewise illustrates the B2B technology buying cycle.
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.