Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Quality is the core value that the largest share of consumers around the world feel is important for brands to embody.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Just 1 in 10 US adults rate the honestly and ethical standards of advertising practitioners as high or very high.
In some cases, there are marked variations in the views that American generations have of key institutions in the US.