Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
This infographic from Scribewise illustrates the B2B technology buying cycle.
Slightly more than 4 in 10 American adults trust the mass media to report the news fully, accurately and fairly.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.