Trust

e-Strategy Trends’ continually updated collection of trends and statistics about trust for marketing, public relations, advertising and strategic communications professionals.

Top 5 Most Trustworthy Info Sources Are Traditional Channels [CHART]

via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more than double those…

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