An interactive infographic by Cicsco that takes a look at Millennials’ views on technology, privacy and identity.
Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income.
One-third of US adults say they are more comfortable sharing information online than in person.
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks