52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.