Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Consumers also had their trust in a brand boosted by mobile content that went beyond a sales message to provide them with some utility.
84% of US consumers felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources.
HubSpot analyzed nearly 9 million Twitter profiles to produce this graph about the effect a photo has on a social media profile in gaining followers.
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Rate this post via marketingcharts.com Traditional media reign supreme when it comes to Americans’ trust in information sources, according to [pdf] a survey released in June 2012 by Allstate, in association with National Journal. Three-quarters of the survey respondents said they trust information from public TV and radio either some or a great deal, more […]