Social media users who don’t like brands on Facebook are primarily deterred by newsfeed clutter (47%), while many don’t want to be contacted (36%) or are concerned about their privacy (30%).
50% will share their religious affiliations, 49% their political affiliations and sexual orientation, and 42% their personal income.
One-third of US adults say they are more comfortable sharing information online than in person.
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.
Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Search results influence consumers’ perceptions about a company, according to 81% of the respondents worldwide in a November 2011 study.