e-Strategy Trends’ continually updated collection of trends and statistics about trust for marketing, public relations, advertising and strategic communications professionals.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).Read More
On behalf of The Economist, during the past three years YouGov, a pollster, has asked a representative sample of Americans to rate large American news organisations on a scale from “very trustworthy” to “very untrustworthy”.Read More
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.Read More