More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.
Marketers are in the process of implementing personalization strategies at their organizations.
A/B testing is the most common form of conversion optimization used among the client-side marketers surveyed worldwide.
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI.
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual emails.
More than six in 10 marketers said they’d up investments in email marketing.
Around three-quarters of marketing professionals worldwide defined RTM as personalizing content in response to consumer interactions.
A recent survey from Econsultancy found respondents claiming an average uplift in conversion rates of 26% from real-time marketing activities.
To drive greater engagement with email, whether on desktop or mobile, companies are using marketing automation via triggered messaging.