The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
via marketplace.org You’ve heard of popup stores, right? Companies setting up storefronts that might only be around for a week or a day or even just a couple of hours. It’s a marketing gimmick, a not-so-sublte attempt to gin up consumer excitement over one thing or another. In Oakland, Calif., they’ve taken it to the […]