Food related content was the most popular content that consumers interacted with on Pinterest – 57% of consumers interacted with food related content.
Fully 92% of those polled thought that the security of a plastic corporate payment card was either acceptable or excellent.
More than seven in 10 respondents said employees were not using mobile phones as a payment mechanism for travel-related costs.
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
This Wimdu Travel infographic profiles the social traveller.
Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]
Travel Brand Like Motivations [CHART]Rate this post via emarketer.com According to ROI Research’s April 2011 survey “S-Net: A Study in Social Media Usage & Behavior,” more than half of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return—specifically deals or information about deals. Read […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Travel Local Mobile Search & Display Ad Metrics [CHART]Rate this post via emarketer.com A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted […]