Marketers Who Believe Data Access/Use Is Very Important To Ad Spending [CHART]Rate this post via emarketer.com A survey of US brand marketers and agencies by social marketing analytics company 33Across found that only 46% of entertainment companies and 45% of retail companies strongly agreed that data access and usage was important to their ad spending. […]
Travel Brand Like Motivations [CHART]Rate this post via emarketer.com According to ROI Research’s April 2011 survey “S-Net: A Study in Social Media Usage & Behavior,” more than half of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return—specifically deals or information about deals. Read […]
Travel Marketing Budget Changes [CHART]Rate this post via emarketer.com According to Frommer’s and Tnooz’s “2011 Digital Marketing and Content Survey,” 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Read the rest at eMarketer.
Travel Local Mobile Search & Display Ad Metrics [CHART]Rate this post via emarketer.com A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted […]
Vacationing Smart Phone/Tablet Owners [CHART]Rate this post via emarketer.com March findings from mobile research firm Prosper Mobile Insights showed US smartphone and tablet owners were very much tethered to these devices even while on vacation—a time once thought to be a screen-free period of relaxation. Just 2.2% of this audience left these devices behind; 78.8% […]
How People Spend Time Away From Home & Work [CHART]Rate this post via marketingcharts.com Time spent at retail locations such as a grocery store, other store, or mall, accounts for 13% of US adults’ time away from home and the workplace, finds the Outdoor Advertising Assocation of America in a May 2012 report. Using 1,000 […]
Smart Owners Air Travel Activities [CHART]Rate this post via marketingcharts.com Smartphone owners are using their devices for a range of activities from reading email to performing in-store research, so it may not be a surprise that a majority are now accessing travel-related content on their devices, according to April 2012 comScore figures. Indeed, 51% of […]
Vintage International Travel Posters [GALLERY]Rate this post via flickr.com The Boston Public Library’s Print Department is home to more than 350 vintage travel posters, most dating from the 1920s-1940s, the “Golden Age of Travel.” Railways opened up America and Europe, luxe ocean liners introduced elegance into overseas voyages, and drivers took to the road in […]