The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Map applications ranked as the No. 1 travel-related apps used by US smartphone owners when on trips, cited by 45%.
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Swearing Customers Infographic: This infographic by Marchex illustrates the industries that earn the foulest-mouthed customers.
Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.