As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
The majority of email subscribers tend to be inactive.
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
The restaurant and computer industries enjoy the best net perception among US adults.