A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.
The restaurant and computer industries enjoy the best net perception among US adults.
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
US internet users are equally divided in their intentions to be plugged in or unplugged to the web while on vacation.
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
This infographic illustrates how Americans celebrate Independence Day, from eating to travel to entertainment.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
This infographic highlights research from email marketing service provider Constant Contact illustrating the elements of successful email campaigns.
The travel and hospitality industry leads spending on the Internet of Things technology.