This infographic examines engagement with 360 videos, claiming that they enjoy clickthrough rates averaging 4.51%, compared to 0.56% for traditional videos.
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
According to L2’s recent Influencers briefing, 70% of brands use influencers to boost reach and enhance content.
As American adults become more familiar with sharing economy services for travel booking, they’re becoming increasingly likely to use them.
Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.